Ahmed Osama

About

I lead accounts. I also understand how the work gets made.

I am an Integrated Senior Account Manager based in Dubai. I work where client leadership, strategy, creative, social, paid media, PR and production meet, usually on brands with a lot of moving parts and a very visible result.

I trained as a lawyer, then built my career in marketing through live entertainment, destinations, automotive and retail. That route made me unusually comfortable with both sides of the job: the structure needed to move complex work through an organisation, and the creative judgment needed to know when the work is worth protecting.

I have led integrated accounts, managed content teams, delivered major campaigns, produced live-event coverage and worked across dozens of always-on content calendars. I have also shot, edited and appeared on camera. I do not believe the account lead should do every specialist's job. I do believe understanding those jobs makes the brief better, the schedule more realistic and the final work stronger.

The simplest description of how I work is this: I get close to the people, find the gap between what each team thinks it is making, and close it before that gap becomes rework. Then I stay with the campaign long enough to care what happened after it launched.

Career

  1. December 2025 — present

    Integrated Senior Account Manager

    MullenLowe MENA

    Leading integrated marketing and social strategy for Global Village Season 30: the content hub, the campaign calendar, and alignment across social, digital, PR and creative.

  2. September 2025 — December 2025

    Client Partnership Manager

    ThinkHuman

    Integrated campaigns and social strategy through the agency's onboarding and rebrand, plus pitch work that converted into two wins.

  3. June 2025 — September 2025

    Integrated Account Manager

    Viola Communications

    Brand strategy connecting PR, media and social, and content strategies across six RFPs for government entities in two weeks.

  4. October 2023 — June 2025

    Integrated Account Manager

    MullenLowe MENA

    Roxy Cinemas, ten brands under Al Habtoor Motors and Dubai Parks & Resorts. Poetry In Motion for Mitsubishi UAE was shortlisted at Effie Awards MENA 2025.

  5. August 2022 — October 2023

    Account Manager

    ByGrit

    Client retention and community management in Cairo, including training a team of twelve and running monthly performance reporting.

Categories
Destinations · entertainment · cinema · automotive · retail
Brands
Global Village · Mitsubishi UAE · Roxy Cinemas · Motiongate Dubai · Real Madrid World · Riverland Dubai · Wild Wadi · The Green Planet · JAC UAE
Education
Faculty of Law, English Section · Cairo University

I am open to conversations about senior account leadership, integrated marketing and brands that need more than someone to move briefs from one team to another.

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